Platforms: Instagram, Facebook, YouTube Shorts, Snapchat
Timeline: May 2025 – Present
Goal: Increase reach, engagement, and campaign performance

Roles & Responsibilities

• Lead private Facebook group management, including content, engagement, and direct member communication

• Oversight of main Facebook page

• Took over YouTube Shorts, improving reach through refined content strategy

• Contributed to Instagram strategy within a collaborative team

• Created and fully manage Snapchat account, delivering real-time coverage of live drawings, winner pickups, and key campaign events

Problem

Content was competing across platforms, limiting reach and engagement.

Strategy

• Implemented staggered posting windows across Instagram and Facebook (Pages + private group)

• Built a balanced content distribution strategy across video, static, and link-based formats

• Optimized hooks and pinned comments to improve watch time and drive engagement

• Adjusted posting times based on audience activity and engagement patterns

Results

• Increased overall reach of mission-driven content

• Predicted and executed high-performing Reels (10K+ views)

• Drove measurable engagement growth in private Facebook group

• Strengthened audience interaction across platforms

• Shifted content distribution from instinct-based to data-informed, platform-native execution

Impact

• Transformed multi-platform content execution from reactive posting into a data-informed distribution system

• Drove predictable performance, increased reach, and measurable engagement growth